Social media strategies that actually work for small businesses.
Instagram is one of the best free marketing tools for e-commerce sellers. Here's how to turn followers into customers.
Optimise your bio link
Put your Whimsy store URL in your bio. Use a link-in-bio tool if you want to showcase multiple products or collections.
Post consistently
Post at least once per day. Mix product shots, behind-the-scenes content, customer reviews, and lifestyle imagery.
Use Stories daily
Stories have higher reach than posts. Use polls, questions, and countdown stickers to engage your audience.
Reels for reach
Instagram prioritises Reels. A 15–30 second video showing your product can reach thousands of people who don't follow you yet.
Collaborate with others
Partner with complementary brands or creators for giveaways. It's the fastest way to reach a new, relevant audience.